Since the beginning of the financial crises, there has been a decisive move for investors toward the more tangible asset. Certainly we have seen that the price of gold has never been so high and it is on the up. This would also seem true for other such commodities.
Perhaps, slightly less obvious, but certainly a serious investment potential is the gemstone; tangible and desirable asset. This does not just mean diamonds, but Rubies, Emeralds and Sapphires. When I saw the engagement ring that Prince William gave to Catherine Middleton, apart from the sentimental value of being his mother, Lady Diana’s ring, it is astoundingly beautiful. A wonderful blue sapphire. Much more unusual, in my opinion, then a diamond. See Vogue’s list of favourite engagement rings, moving away from the more traditional diamond.
They say that no two gemstones are cut the same and it is this that makes them so incredibly unique and special. The focus is back on purity and the ultra-precious. This is portrayed by the fact that “the Benchmark of $1m a carat, has risen to $2m a carat for a gemstone of the highest quality,” according to the Financial Times’ article in ‘How To Spend It.’
Diamonds have seen a strong recovery since the downturn. They hold and grow in intrinsic value. Diamonds are more then just the 4 c’s (clarity, cut, carat, colour), they are a piece of art and a thing of beauty. As Andrew Coxon, executive VP of De Beers Diamond Institute so rightly said, “The eye, brain and heart measure the qualities of a stone in a flash, producing an emotional reaction that the client should trust.”